The ad depicts an Aussie Cricket supporter (we know that because he's got the right shirt on), sitting at the West Indian end of a cricket stand (yes darlings, they don't like cricket . . they love it). He is without doubt a little out of place being an Australian team supporter and white. He breaks the ice with a bucket of KFC. This is one in a series of advertisements showing this poor dope sitting among his opponent's end and most are lame but for some reason, Americans think it's condescending, racist, stereotypical and in poor taste. I beg to differ.
Have you ever been to a soccer or cricket match where there have been Caribbean or South American spectators? They go OFF. I mean I WANT to sit at their end of the field. They drum, they dance, they chant, they turn the whole thing into a party.
The advertisement was withdrawn soon after screening but it certainly wasn't intended as racist. C'mon black America it's not about fried chicken or the deep south, there's no reference to slavery or 'rowdy booty'. It's just a fan . . a fish out of water . . sharing his KFC. Had he been a black man, would that have made it acceptable? Would you have felt more comfortable if he was handing out cucumber sandwiches and strawberries?
I know there have been injustices in the past, I know that many black Americans still endure the problems of poverty, history and marginalisation, much like the poor in my own country but jeez, there are a lot who enjoy the freedom and all that goes with it in middle class America. You've even got one for president.
Time to forget the civil war, get over slavery (crikey our country was formed on a bunch of thieves and murderers and now we hail the first fleet as a pioneering heroes - then we do celebrate a war we lost and love our bushrangers.)
For goodness sakes, I'm so over this sensitivity in relation to race - as long as we even 'notice' racial disparity, we'll never get over it. Oddly enough, the poverty stricken drunks and homeless near where I work are all white . .every one of them.
I'm actually sick and tired of feeling like I have to apologise for being English, white, and arguably middle class. I don't get my knickers in a twist when someone calls me a mongrel convict or suggests that I don't bathe frequently enough. Believe, me that was the case when I first emigrated here.
Erm, did you spot the girl shaking her booty in the guys face. Buggered if I can see it and I think one guy is wearing a Jamaican headband. Put me in there with the partygoers please because Cricket's so boring, it needs a bit of rhythm.
I think much like the British, the Aussies are very good at poking fun at themselves so this sort of criticism seems unthinkable. Then we're not known for our political correctness:
Although picking on New Zealanders . . .well that's just fair game:
Learn how to laugh at yourselves because really . . you're all very funny!