The international group has launched the campaign to make fish seem cute and appealing, in the hope of restricting fishing. Tasmania fish retailers, industry groups and recreational anglers however, yesterday were dubious about the campaign's effectiveness.
Very polite coming from the burley we fish and we shoot types! PETA's website is appealing for people to think about fish in the same way they would other cuddlier creatures. "Sea kittens are smart, interesting animals with their own unique personalities jut like the dogs and cats that we share our homes with" the site says. Erm, no, a salmon cannot fetch, won't ward off intruders and is certainly not lounging on the end of my bed!
One criticism from the Australian fishing fraternity is that despite their efforts to engage in sustainable fishing, PETA are conspicuous by their absence from the World Wildlife Fund's Salmon Aquaculture Dialogue, international talks between the salmon industry and environmental groups. One would think that if they're serious about changing attitudes they would attend such fora to put forward their point
. . .sea kittens . . can't wait for Maxi to get hold of that one!
On another note, apparently, this was banned from Superbowl viewing as being too saucy but frankly it was almost enough to make me want to enjoy a veggie or two in a slightly unconventional way, I'll never look at celery the same!