Once Australian-owned biscuit manufacturer Arnott's Biscuits, says the Krispy Kreme 'Iced Dough-Vo' is too similar to its 'Iced Vo-Vo' and is threatening a law suit for breach of copyright.
No not it's Iced Volvo . . .
It's Iced Vo-Vo . . . .
Arnott's Biscuits has issued a legal ultimatum to doughnut maker Krispy Kreme, alleging that its "Iced Dough-Vo" is too similar to Arnott's "Iced Vo-Vo".
Arnott's says that Krispy Kreme's product visually resembles the Iced Vo-Vo biscuit, and the Iced Dough-Vo tag is phonetically almost identical.
It says this is clearly misleading and deceptive, and violates the trademark on the Iced Vo-Vo name, which it has held since 1906. The Arnott's biscuit is topped with pink marshmallow fondant, a strip of strawberry jam and sprinkled with coconut, while the Dough-Vo is also covered in pink fondant and coconut and we believe, filled with jam.
But, while it reserves its right to take legal action, Arnott's says it may not take action if the offending doughnuts are renamed.
Krispy Kreme doughnuts says it will not remove its Iced Dough-Vo product from sale. The chief executive of Krispy Kreme, John McGuigan, says the product attempts to pay tribute to an Australian icon.
"We did receive a request from lawyers representing Arnott's that we withdraw these from the shelves in our stores because we were allegedly in breach of various trademarks," he said.